Funds intent

The PMAC New and Emerging Sector Assistance package (NESAP) is designed to assist small and emerging plant sectors resolve market access issue(s) so they may grow, maintain or re-establish exports to new or established markets. Funding is restricted to those sectors that are unable to access funds from other sources to resolve their market access issue(s). Full details and an application form can be downloaded here:


To be eligible for NESAP funding the application should satisfy the following criteria:

  1. The issue to be resolved must:
  • Be for a New Zealand grown plant product.
  • Be able to be settled within international phytosanitary and/or food safety standards.
  • Be ineligible for funding from other sources (e.g. NZTE promotional trade assistance funding).
  • Potentially solvable in the target market and within the funding requested.
  • Be able to resolved in the medium term .
  • Provide on-going benefit to the sector (i.e. is not short term).
  • Potentially increase the sector’s gross revenue from exports by 10% in the medium term.
  • Be for access to a new market or to maintain/ improve/ re-establish access, to an existing market, where some change in the pest status or regulations will significantly affect access.
  • Be of potential benefit to the entire sector i.e. not limited to an individual or organisation


  1. The sector should:
  • Have a recognised sector body which is a not-for-profit organisation representing the majority of the crop’s growers in New Zealand. This body must be responsible for the NESAP application.
  • Have export receipts that have not exceeded $10 million p.a. in any year over the last 5 years.
  • Be unable to fund the project from its combined resources.
  • Be prepared to contribute some resourcing (in kind and preferably 20-25% in cash) to complement the cash contribution form MAF held cost recovered funds made under NESAP.
  • Agree to commit to identifying other funding sources to continue pursuing market access if issue resolution takes longer and/or costs are higher than anticipated.
  • Be able to identify the market access issue(s) that are limiting their entry to the market.

Have sufficient product (in the medium term) to respond to improved market access