The New Zealand Story
An online toolkit is now available for New Zealand exporters to help tell the New Zealand story overseas.
It allows companies to share a strong, consistent story about what New Zealand has to offer in international markets and will help to broaden the perception of New Zealand internationally, beyond the scenic beauty of the country
The main pillars for the story are
Open Spaces - our land and sea, our guardianship of these spaces and the inspiration they provide
Open Hearts - our warm and welcoming nature, the result of coming from a small country, and the integrity we demonstrate
Open Minds - from our isolation and our place on the edge of the world, we have become ingenious, resourceful problem solvers.
There are over 100 images and a three-minute film encapsulating the three chapters that are available for use.
The toolkit offers:
consistent messaging: both the public and private sectors, including leading exporters, developed the story and will help to share it – so we’ll have more impact over time
easy access – sign up at www.story.newzealand.com to view and download resources
free resources - that can be used and reproduced free of charge, as long as they are not intended for paid advertisements. Resources are of the highest quality and relevant items are available in English and Chinese